Air India And Vistara To Merge

Vistara Brand to Cease in November as Airline Merger Proceeds

Air India and Vistara to Merge

Vistara, a joint venture between Tata Sons and Singapore Airlines, will cease to exist as a brand name in November 2023. The decision comes as part of the merger between Air India and Vistara, which was announced in November 2022.

The merger will see Air India become the surviving entity, with Vistara's operations being integrated into Air India's. The combined airline will be the largest in India, with a market share of over 20%.

Benefits of the Merger

The merger is expected to bring several benefits, including:

• Increased efficiency and cost savings
• Improved service offerings
• Enhanced global reach
• Synergies in operations and management

What Happens to Vistara Customers?

Vistara customers will be transitioned to Air India's loyalty program and will continue to earn and redeem miles. Vistara's flights will continue to operate as scheduled until the integration process is complete.

The merger is expected to be completed by the end of 2024. Vistara's brand name will cease to exist once the integration is complete.

Conclusion

The merger of Air India and Vistara is a significant milestone in the Indian aviation industry. The combined airline will be a formidable player in the global aviation market, with a strong presence in both domestic and international markets. The merger is expected to benefit customers, employees, and the aviation industry as a whole.